Author: Gayathri

You open a ride-hailing app to reserve a cab, and you see a wallet feature that allows you to pay instantly, save, or even apply for credit without ever setting foot in a bank. That’s not wizardry; that’s Banking as a Service (BaaS) at work. And in 2025, it’s redefining the way we deal with money. BaaS isn’t revolutionizing the way financial products are constructed; it’s revolutionizing who constructs them. In an era where any company can become a fintech, BaaS is the behind-the-scenes force making that a reality. Whether you’re a fintech upstart, a healthcare portal, or a retail…

In 2025, a deepfake voice fraud can rob millions from a bank in an instant. It sounds like something out of a science fiction film, but it’s a reality in the world of finance today. As AI technology advances, so do the crooks who take advantage of it. While banks are implementing AI for efficiency and speed, the same technology is used by criminals to breach and destroy the system within. In 2024 alone, worldwide losses to financial crimes totaled a staggering $1.4 trillion, and a big chunk of that came from AI-enabled fraud. This blog examines the cat-and-mouse game…

Welcome to 2025! where your bank account is smarter than your group chat, your investments are greener than your kale smoothie, and your payments move faster than your Wi-Fi. The Fintech world is now not just about the apps tracking how much you spend on your coffee every day. It is transforming money management into an art form, blending innovation with elegance to make banking, investing, and paying as intuitive as your morning routine. From AI advisors that know your goals to eco-conscious investments, buckle up and let’s dive deep into the top 10 trends that are making your money…

Swedish fintech giant Klarna, famous for its Buy Now, Pay Later (BNPL) service, is turning back the clock. Having gone all out to use AI to handle customer support, the company is now hiring human agents again. This strategic change comes in the wake of increasing frustration among users, especially those who required subtle assistance or emotional comfort that a machine couldn’t deliver. The AI OverdriveIn 2023, Klarna collaborated with OpenAI to revamp customer service. A ChatGPT-powered assistant assumed millions of customer interactions. It peaked at more than 2.3 million chats per month, which it was responsible for decreasing repetitive…

In the rapidly changing world of fintech, firms have spent significantly on creating easy-to-use apps, making visually appealing design, ease of navigation, and simplified sign-up with minimum clicks a top priority. This UX focus has played a pivotal role in propelling fintech’s rapid growth, enabling millions of users. But as we head towards 2025, an even more serious challenge lies ahead: functional friction. While visually appealing interfaces attract customers, inefficiencies in operations like slow identity authentication, clunky payments, and fragmented workflows hinder fast access to value. An aesthetically pleasing app is worth it, but the root bottlenecks are what seriously…

Do you remember standing in long queues at your local bank on weekends? Today, even imagining that it feels outdated. Welcome to a new era of banking, one where clicks have replaced counters, and digital platforms have become the engine rooms of financial institutions. At the center of this transformation lies the digital banking platform, a technological backbone that redefines how banks serve their customers. This blog aims to break down what digital banking platforms are, why they matter, and how they shape the future of finance. We’ve referenced SPARK Matrix 2024, a leading market research framework, for illustrative purposes,…