Lifestyle enabling buy now, pay later (BNPL) fintech platform, valU, and payment processing solution, Paytabs has partnered with the independent software vendor for meta products, notchnco. The partnership will enable users of valU to enjoy the WhatsApp shopping experience and capitalize on WhatsApp’s business Application Programming Interface (API). The users can also conveniently pay while chatting through leveraging Paytab’s digital payment solution.
Karim Eyada, Country Business Development Manager of PayTabs Egypt, said “It is part of our strategy to offer all-inclusive solutions to clients through unique, innovative partnerships that break new ground in MENA’s fintech market. We are excited to be utilising the synergies across our NBFI platforms with our sister company valU to widen our scope of products, services, and partnership network through this collaboration with notchnco. This offering will contribute towards promoting a cashless payment culture in the region via a secure, seamless, and integrated user experience available on an extensively used social media app.”
By utilizing notchnco’s ‘humanized’ chatbot software for WhatsApp, valU will be able to target different customer groups with offers that are specific to their needs, buying cycles, and purchase behaviors. As a result, valU will be able to provide a customized shopping experience to a certain consumer group. Providing relevant and timely communications to clients who have opted in, and with the added bonus of an infinite amount of characters, it will make it easy to do campaign-based selling. The entire procedure will be totally automated using PayTabs Egypt, which offers fast payment links over WhatsApp. This will give the consumer a simple, hassle-free payment experience and the chance to benefit from valU’s reasonably priced, flexible 6- to 60-month installment payment option
“This is a historic moment for us as we partner with an innovative fintech player like notchnco to provide the most convenient and up-to-date digital-friendly shopping experience. With 60% of our population under the age of thirty, this new offering is exactly what the youth are looking for. This collaboration not only diversifies our network of partners, but further cements our position as a champion of the latest digital solutions in MENA’s retail space alongside our sister company, PayTabs Egypt. Offering an even more seamless user experience, valU customers can now enjoy our customisable BNPL payment plans in an end-to-end automated process through notchnco’s chatbot and complete their payments via PayTabs Egypt, all through a single platform – WhatsApp,” stated Bassel ElTokhy, COO of valU.
